Packaging Printing Process - Hot Stamping Process

The hot stamping process for packaging boxes is a key technique that uses hot pressing transfer technology to transfer metal foil (or colored foil) to the surface of the packaging box, forming a decorative effect with a metallic texture or special color. It is a key process to enhance the packaging grade and brand recognition.

Core Process Principles

Prepare hot stamping foil (substrate+release layer+coloring layer+adhesive layer) and hot stamping plate (engraved pattern/text).

The hot stamping machine heats the hot stamping plate and applies pressure to melt the adhesive layer of the hot stamping foil.

The coloring layer is separated from the substrate, transferred to the surface of the packaging box, and firmly adheres after cooling.

Core strengths

The visual effect is outstanding, with metal foils (gold, silver, copper, etc.) presenting a strong luster, and colored foils allowing for personalized color matching.

The tactile sensation is three-dimensional, and some techniques (such as embossing and hot stamping) can create a textured texture that enhances the tactile experience.

Strong anti-counterfeiting ability, special material hot stamping foil (such as holographic foil, fluorescent foil) is difficult to replicate.

Good durability, the pattern is not easily worn or faded, and the decorative effect is maintained for a long time.

Common types and application scenarios

Metal hot stamping (gold/silver/antique copper): suitable for tobacco and alcohol boxes, gift boxes, cosmetics boxes, highlighting high-end texture.

Color hot stamping: Suitable for young brand packaging, such as snack boxes and beauty gift boxes, to create a lively and personalized style.

Holographic hot stamping: used for packaging high-end health products and electronic products, with both decorative and anti-counterfeiting functions.

Partial hot stamping: Only hot stamping on logos and key text to highlight key points and reduce costs.