What Packaging Design Will Catch Your Eye?

So what kind of packaging design will capture the hearts and minds of consumers in 2025? The answer is obvious: stunning visuals, out-of-the-box functionality, and a deep understanding and recognition of values that are increasingly important to consumers, such as sustainability. Let's unravel the mysteries of these outstanding packaging designs and get a glimpse of this year's most compelling examples.

What Makes a Packaging Design Eye-Catching?

Creating an eye-catching packaging design is not just about visual aesthetics, it's about leaving a deep and lasting impression on consumers, and research from Pentawards, the world's leading awards organisation for packaging design, has shown that the designs that really catch the eye tend to be those that have a strong focus on both graphic and structural elements. Here are some of the key elements:

Bold fonts and colours: Carefully chosen fonts paired with bright or unexpected colour combinations can instantly grab consumers' attention and stand out on the shelf.

Innovative shapes and structures: Breaking away from traditional shapes and structures not only makes the product more recognisable, but also enhances the functionality of the product, making it easier for consumers to use.

Telling the brand story: Packaging design is a bridge between the brand and the consumer, through the packaging to convey the brand personality, tell the brand story, can establish a deeper emotional connection with consumers, enhance brand loyalty.

In addition, besides visual impact and emotional resonance, sustainable packaging using environmentally friendly materials and inclusive design for different groups are becoming two important trends in packaging design in 2025, and the integration of sustainable concepts and inclusive design into packaging is profoundly influencing consumers' focus and purchasing decisions.

Popular Packaging Designs of 2024

The makers of Crown Win have selected a series of iconic examples of packaging design for 2024 that exemplify the spirit of creativity and innovation that Pentawards and other prestigious platforms are known for. Here are some of the highlights:

1. Jägermeister x Pantone Limited Edition: In collaboration with the Pantone Colour System, this limited edition bottle combines two stylish monochromatic colours - Herbal Green and Cultural Orange. In collaboration with the Pantone colour system, the bottle incorporates two stylish monochromatic colours, “Herbal Green” and “Cultured Orange”, in a design that perfectly illustrates the minimalist aesthetic. The bold and cohesive visual identity is unforgettable.

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2. CouCou Olive Oil by Blank Space Studio: With its unexpected colour combinations and nature-inspired minimalist label design, this olive oil packaging transforms an ordinary olive oil bottle into a work of art. Its elegance and originality make it stand out in a competitive market.

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3. La Lepre e La Luna by Numeroquattro: The uniqueness of this packaging is that each bottle tells a story. The designers incorporated real rose petals into the label to create a unique and personalised style. At the same time, the use of sustainable materials such as PCR glass and cotton fibre paper makes a visual impact as well as being environmentally conscious.

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These innovative packaging solutions highlight how creativity, sustainability and storytelling can come together, and it is believed that more amazing ideas will emerge in the future to bring consumers an even more colourful product experience.

Packaging Design Trends 2025 OutlookWhat

kind of packaging design will catch the eye of consumers in 2025? The answer is clear: design that blends creativity with purpose will stand out.

Bold and innovative: from stunning visual effects to out-of-the-box structural designs, brands need to push the boundaries of what's possible in a competitive marketplace.

Sustainability: Adopting eco-friendly materials, recyclable designs and reducing packaging waste is not only a sign of social responsibility, but also a way to win consumers' favour.

Storytelling and Emotional Resonance: Incorporating brand storytelling into packaging design creates a deeper emotional connection with consumers and increases brand loyalty.

Crown Win manufacturers will continue to monitor these packaging design trends and are committed to helping organisations create compelling packaging that not only catches the eye of consumers, but also resonates with them emotionally. Whether you're planning a brand upgrade or launching a new product, these trend insights can provide you with the inspiration you need to create packaging designs that really shine.