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Coated paper is a special material made by applying a layer of white coating on the surface of the base paper and then super calendering. It is available in single-sided and double-sided versions, and the paper surface is available in glossy and cloth-textured versions. The paper surface is smooth, white, and has good ink absorption and inking properties. It is mainly used for offset and gravure fine-line printing, which makes it very suitable for packaging, not only to protect the product, but also to increase aesthetic value and branding opportunities. Here, we will take a deep look at the various applications of coated paper in the packaging industry.
1. Glossy coated paper has a shiny surface that enhances the brightness and vividness of printed colors. It is often ideal for high-impact graphics and images.
Applications: Magazines, brochures, photo albums, and packaging materials, etc.
Advantages: Excellent color reproduction, high image clarity, and outstanding printing effects.
Disadvantages: Due to its shiny surface, the printed content is easily affected by reflections and fingerprints, and may be difficult to read under strong light.
2. Matte coated paper has a non-reflective surface, showing a softer appearance, providing good print quality without the reflections of glossy paper.
Applications: Reports, brochures, luxury packaging boxes, and high-end printed materials.
Advantages: Easy to read, reduced glare, and sophisticated appearance.
Disadvantages: Colors do not look as vivid as glossy coated paper.
3. Satin coated paper provides a look between gloss and matte. It has a subtle sheen but without the high reflectivity of glossy paper, combining the best attributes of both.
Applications: Marketing materials, catalogs, and premium packaging.
Advantages: Aesthetically balanced, moderate reflectivity, and good color reproduction.
In addition, coated paper has different thicknesses to suit different scenarios and industry needs,there are 100g, 157g, 200g, 250g, 300g, 400g, and 450g.
In the retail sector, the visual appeal of packaging can significantly influence consumer purchasing decisions. Coated paper is used to create attractive and durable packaging for a variety of retail products.
Apparel and Accessories Boxes/Bags: Coated paper boxes/bags for apparel and accessories offer customizable, stylish looks and protective packaging solutions.
Cosmetic Boxes: High-end cosmetics are packaged in coated paper boxes that attract attention with luxurious printed designs.
Electronics Boxes: Packaging for small electronic products and gadgets often uses coated paper to protect the product and provide a premium look.
The luxury goods industry requires packaging that reflects its high value and exclusivity. Coated paper is ideal for creating sophisticated and elegant packaging for these products.
Jewelry Boxes: Coated paper with a satin or matte finish is often suitable for jewelry boxes, which can be customized with a stylish and sophisticated look.
Perfume Boxes: Perfume boxes often use glossy coated paper to highlight the elegance and appeal of the product.
The pharmaceutical industry uses coated paper to create safe and informative packaging for drugs and healthcare products.
Medicine Boxes: Ensure packaging is durable and withstands handling while still providing high-quality printing of important information.
Healthcare Products: Used to package a variety of healthcare products, providing protection and clear branding.
Since coated paper can be printed with exquisite and clear patterns and texts, it is often used to make beautiful calendars, posters, book covers, illustrations, art books, picture albums, etc.
Coated paper plays a vital role in the packaging industry, with excellent printing quality, good durability and outstanding appearance. Applications cover various industries such as food and beverage, retail, luxury goods, pharmaceuticals and promotional items. Although we need to consider environmental issues, the advantages of coated paper are enough to make it a valuable material for making high-quality and exquisite packaging. Explore our range of coated paper packaging to find the packaging solution that best suits your packaging needs and enhances your brand image.